Each year, consumer trends in health and wellness shift and evolve. In 2019, we saw CBD oil dominate the health and beauty industries, the ancient Indian practice of Ayurveda become mainstream, and digital detoxes become a priority.

If you’re anything like me, you’re captivated by the emergence of new wellness trends, and now that we’ve entered a new decade, I’m eager to see what 2020 has in store. With an emphasis on emotional health, the mind-body connection, convenience, personal experiences, and R&R, 2020 wellness is all about you. 

Health and Wellness Trends 2020: Top 7 to Try

2020 is taking self-care to a new level. You’ll notice that each health and wellness trend below is beneficial for the whole body, inside and out. From convenient doctor appointments that take up less time (less stress!) to week-long yoga excursions, people gravitate toward wellness that benefits them on a personal level.

1. Experiential Wellness

Female Teacher Leading Group Of Mature Men And Women In Class At Outdoor Yoga Retreat

People want to fully experience health and wellness in 2020, and experiential wellness is one of the best ways to do it. Experiential wellness is a top-trending concept that allows people to immerse themselves into wellness-focused experiences, like:

  • Yoga retreats
  • Spa retreats
  • Wellness festivals
  • Nutrition events
  • Meditation retreats
  • Wellness workshops
  • Cleansing events
  • Sensory immersion retreats

Experiential wellness has a holistic approach, which means it’s meant to benefit, or even transform, the entire body – physically and emotionally. This year, people want more from wellness, and experiential health can provide the mind-body healing they crave!

2. Virtual Wellness

yoga, technology and mindfulness concept - woman with smartphone and earphones meditating in lotus pose at home

If you ever feel like you don’t have enough time for wellness, you’re not alone. Time is precious, and sometimes there isn’t enough of it to go around. Between work, cooking healthy meals, taking care of household chores, and spending time with kids, friends, family, and pets, life’s obligations can seem never-ending.

That’s why high-quality virtual wellness has become more accessible. You can now consistently exercise, meditate, journal, and keep track of your wellness goals at times that work best for you. Here are some of my favorite wellness apps to try in 2020:

Apps for mindfulness:

Apps for fitness:

Apps for lifestyle:

3. Telemedicine

Young African American woman sick in bed with a thermometer using her cell phone to call her doctor via Telemedicine

What else has entered the world of virtual wellness? Doctor appointments. More and more people are utilizing Telemedicine to get the medical care they need for common ailments, like:

  • Colds
  • The flu
  • Bronchitis
  • Asthma
  • Allergies
  • Respiratory infections
  • Sore throats
  • Vomiting
  • Sinus infections
  • Skin inflammations
  • Rashes
  • UTIs
  • Sprains and strains

Telemedicine has become a phenomenon for 2020 wellness. It’s an efficient, convenient way to get medical treatment quickly. A typical Telemedicine experience involves a live call or video chat with a physician to discuss your symptoms and treatment options.

You can expect the same level of care as an in-person doctor visit – without the waiting room and driving time. Plus, who wants to leave the house when they’re sick anyway?

Did you know that short-term health insurance could include access to Telemedicine benefits? A short-term health plan through Vera Health is purchased through a LIFE Association membership, which provides access to Telemedicine, among other programs and savings.

4. Plant-Forward Diets

plant-based cheeseburger

Plant-based diets have been a highlight in wellness food trends for a while now, but you can expect to see more plant-forward diets in 2020. Plant-forward diets are all about incorporating more vegetables into your diet, not completely cutting out meat. If you’re intimidated by the idea of removing meat and dairy from your diet entirely, plant-forward thinking could be for you.

Of course, meat alternatives are nothing new, but they’re becoming more available, affordable, and accessible. This year, you can expect to see more meatless options on a broader scale. For example, fast food chains like Burger King® are changing the fast food game for vegetarians.

BK’s introduction of the Impossible Whopper was a tremendous success, and the fast food industry is catching on. Now, you can order plant-based foods from White Castle®, McDonald’s®, Carl’s Jr. ®, Hardee’s®, and Dunkin Donuts®.

Bonus food trend alert: remember the cauliflower craze that took grocery stores and restaurants by storm? Well, chickpeas are having their moment this year. You’re going to see chickpea pasta, chickpea snacks, chickpea ice cream, chickpea milk, chickpea flour, and many other chickpea products on the shelves throughout 2020.

5. More Sleep

Young Asian sleeping in a nap pod at work

America is tired. The majority of us feel fatigued at work, which hinders productivity, motivation, and creativity. Why is everyone so exhausted? Adults, especially millennials, stay on the go.

Many millennials have side hustles to go to after their full-time gigs, stay worried about their finances, and spend too much time using technology. Stress, anxiety, and the constant absorption of information via the internet is a recipe for emotional drain. Therefore, adults need more rest and time to shut off their brains.

Science backs up the claim that power naps increase job performance. That’s why some companies, like Google, Ben & Jerry’s, and Cisco stopped sleeping on employee burnout and started offering nap pods for their team members. The result? More logical reasoning, stronger critical thinking, improved reaction time, and better morale.

In 2020, more jobs are focusing on employee wellness, including sleep. If your company won’t budge on their no-nap policy, you can search for nap bars in your area to take a midday snooze.

6. Recovery through Integrative and Alternative Health

Woman having a cryotherapy session

Integrative and alternative health is getting an upgrade this year. Think “work hard, recover harder.” Some methods of integrative and alternative wellness, like acupuncture and meditation, have been around for centuries and won’t be going anywhere. However, don’t be surprised if you see newer integrative and alternative health practices pop this year. Here are some top trending ones to try:

  • Cryotherapy
  • Flotation therapy
  • Cupping
  • Acupuncture
  • Acupressure
  • Meditation
  • Guided Imagery
  • Sound baths
  • Breathing techniques

From withstanding below freezing cryotherapy chambers to mindfully listening to guided imagery videos on YouTube, 2020 is all about recovery. We put our brains and bodies through a lot each day, so it’s important to give yourself time and space to recover and restore! That’s why meditation has become such a buzzword. Our days require more brainpower than we realize, and one of the best ways to tackle your to-do list is by giving your mind a break.

7. Emotional Well-being 

Portrait of a beautiful mixed race woman sitting in an armchair, relaxing at home, drinking tea and writing a diary

Last but not least, emotional wellness is a significant 2020 health and wellness trend. Self-care exploded in the 2010s, but people are prioritizing emotional wellness even more in 2020.

Self-care doesn’t always mean bubble baths and face masks (those are great, too). However, it’s more about taking care of your personal well-being by doing things like:

  • Nourishing your body
  • Maintaining healthy relationships
  • Setting boundaries
  • Saying no

Taking care of your emotional well-being, just like your physical health, can help you live your best life. When you feel good, you’re typically more present, accepting, optimistic, and engaged.

However, in a society that stays “on,” focusing on emotional health can be easier said than done. Thankfully, there are many easy, affordable, and even free self-care activities that you can incorporate into your daily routine to cope with stress, burnout, and overwhelm, like:

  • Journaling
  • Spending time in nature
  • Meditating
  • Spending less time on social media
  • Trying new hobbies
  • Practicing gratitude
  • Laughing
  • Exercising
  • Confiding in a friend or family member
  • Taking yourself on a date
  • Reading for pleasure
  • Gardening
  • Crafting
  • Spending time with your pet
  • Listening to music

Also, you’ll most likely see more fitness classes and gyms incorporate emotional well-being into their programs. This could include more stretching, meditation at the end or beginning of classes, and more deep breathing exercises.

2020 is the year to feel good – inside and out. Do any of these 2020 health and wellness trends speak to you? If so, let me know which ones you’re going to try in the comments below. I’m planning to try them all. Fingers crossed!

Speaking of feeling good, does your health insurance keep your wallet happy? Vera provides access to affordable short-term health insurance that you can keep for up to one year and renew up to two additional times. To learn more about our flexible, affordable coverage options, call 888-499-1187 to chat with a Vera Health expert, or check us out online today!


Hi! I’m Olivia, Vera Health blogger and wellness enthusiast. I’ve been a content writer for five years, and I’m excited to share health tips with you that can enhance your health and happiness from head to toe. When I’m not writing about health, you can find me on my yoga mat, playing with my dog, or exploring my city.

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Vera Health markets short term medical insurance products underwritten by National Health Insurance Company, Integon Indemnity Corporation, and Integon National Insurance Company.

Vera Health markets short term medical insurance products underwritten by National Health Insurance Company, Integon Indemnity Corporation, and Integon National Insurance Company.